Our Expertise

 RS Channel is a go-to-market, sales and strategy consultancy focused on helping technology partners drive new market penetration, gain valuable marketshare and optimize distribution strategy.

Our clients come to us to build category leadership, through both new market entry and the evolution of legacy ecosystems
Our Focus:
  • New Product Development
  • Channel Strategy
  • Supply Chain Logistics
  • Business Development
  • Reverse Logisitics
  • Retail & Field Marketing Coordination
  • Marketplace Analytics
  • Customer Insight
  • Brand, Value Proposition and Pricing Strategy
  • Consumer Activation
  • Investment Evaluation and Venture Capital Networking

Our Network:
In the past 20 plus years, our group has assisted over 100 technology providers in building and growing their businesses

Our team has a broad reach and provides local market coverage in North America, Latin America, Europe, China and Japan

We have extensive experience in developing multiple channels including Consumer, B2B, Education and OEM

Each of our senior team members have 20+ years of executive experience in sales, marketing, distribution and/or retail management

We have a clear focus on delivering measurable results that immediately impact your business

Our Leadership team

Ron Crocco

Managing Partner

An industry veteran, has extensive experience in executive sales, business development and marketing positions with leading technology manufacturers in multiple channels of distribution.  His roles have focused on developing profitable new channels, end-user demand and strategic partnerships for high technology companies including Epson, HP/Compaq and Segway. Ron also has extensive experience in multiple channels of distribution with excellent senior-level relationships in the North America retail, reseller, and end-user communities. Ron's well-rounded technology consulting experience includes development of successful strategies and tactics for enterprise business development, effective reseller programs, and profitable retail distribution for companies including Qualcomm, Logitech, SanDisk, Cisco and HP. He has created and developed high level strategic alliances with major national retail accounts and facilitated strategic partnership deals with leading technology manufacturers and service providers.

Scott Alewel

Managing Partner

Is a highly analytical & creative marketing, sales, and consumer insights professional with greater than 20 years of regional and global success. Scott has a deliberate and decisive approach to problem solving; with extensive experience in data rich environments such as distribution, retail, and manufacturing. He is equally at ease working in the creative and qualitative realms found in marketing, strategy and new product development. Scott has honed his extensive experience to define complex competitive landscapes uncovering areas of opportunity creating unique go-to-market strategies, services, and value propositions for large fortune 500 companies like Qualcomm, Samsung, Circuit City and AT&T as well as multiple pre-VC round start-ups. As a consultant Scott brings an in-depth working knowledge of all aspects involved in taking a product or service from conception to market. He has been the retailer, the OEM, the ingredient brand as well as a SaaS vendor.
Cindy Wu
Vice President of International Consulting
​Cindy is a highly experienced Sales Executive. Prior to joining RS Consulting, Cindy held various global sales roles at Microsoft, where her accountabilities included managing various global sales teams, enterprise customers, enterprise partners and device partners. Cindy’s track record also includes mid-size business and start ups engagement with global technology companies like Microsoft and its channel partners. Cindy has deep understanding of the Taiwan and China technology ecosystem in building software, services and hardware products delivering solutions for both enterprises and consumers. Before Cindy joined Microsoft in 2001, she spent 5 years with HP in Cupertino, California. At the peak of the dot-com wave, Cindy was the WW Marketing Manager for programs targeting start-ups. Cindy has a Bachelor’s degree from University of California at Berkeley and an MBA from Cornell University. She is a world citizen and has lived in 6 countries on three different continents.
​Why The Smart Home Needs The Retail Channel
Ron Crocco played a pivotal role in building Compaq Computer Corporation into a multi-billion dollar business in the mid-1990s, and is widely considered one of the “deans” of U.S. technology retailing. Crocco makes the good point that it was U.S. retailers who originally invested ...

Our Services

An Overview

How we help companies achieve growth through:
  • ​Entering new geographies
  • New product introductions and sales
  • Channel expansion
  • Gains in existing product market share

Experienced with both new and existing businesses

We possess the rich experience and relationships needed to build a business “from the ground up

We have a strong understanding of technology products, the competitive landscape and channel partners

By using a team approach, we hit the ground running and can manage several areas of the project at once
​​

Established Companies 
We have legacy knowledge helping established companies looking for growth opportunities and in need of creating a market accelerator.  Using our channel expertise and relationships, we’ll get you there faster
  • We can help grow your business in the shape of:
    • Marketshare 
    • Geography expansion
    • New product launch
  • Generate the required research, evalute the data and deliver analytically driven potential growth opportunities
  • Prioritize the complex opportunities that arise from shifts in business and product strategies
  • Build a custom implemenation strategy for each opportunity
  • Assist in implementing the plan
  • Post mortem to determine the effectiveness of the plan and make necessary modifications

Emerging Companies

Get the competitive edge with our solid go-to-market plan accompanied by extensive experience and ecosystem relationships.
  • Our decades of industry experience and relationships get you in front of the right buyers with the right message
  • We have built an extensive network of CE/IT partners focused on technology distribution in the US, Latin America, Europe, China and Japan and are ready to introduce your product
  • We quickly develop a customized infrastructure to drive profitable sales
  • We leverage our extensive experience and relationships with key 3rd party suppliers (packaging, merchandising, distribution, logistics, etc.) that can deliver rapid results
LUNA-3 is a powerful mobile sales and marketing enablement platform
UNIVERSAL AVAILABILITY
​iOS app, Android app, Windows app, plus a Full Web based experience enables the ability to access, view, present and share content from any device
INTUITIVE ADMINISTRATIVE CONTROLS
Unlimited cloud based content storage and the ability to add, delete and move materials quickly through seamless integration with Box, Salesforce, Google Drive & many more.
​ANALYTICS
​The ability to track granular level user and document specific data. You will now know who opened what documents and for how long, when any information is disseminated and even how the recipient engaged with the information. Also included are many pre-build reports plus easy data export functionality into MSFT Excel.
REMOTE FIELD TEAM ENABLEMENT
​Detailed email tracking with notification of all internal and external customer activity including simple Gmail & Outlook integration
ENTERPRISE CLASS SUPPORT
Industry specific compliance control for document curation and external information access (i.e. HIIPA, FINRA) and ability to customize the mobile application to support a mobile sales, service or field marketing team

Get in Touch With Us
Tel:
(949) 385-2112
Address:
4521 Campus Drive #163
Irvine, Ca 92612
Mail:
[email protected]
Photo from papanooms